Marketing Discovery Tour
Investigate Japan's most innovative retail, branding and consumer trends through guided field research in Tokyo, Osaka or Kyoto.
WHAT WILL YOU DISCOVER?
✔ Japanese retail innovation
✔ Consumer behavior trends
✔ Omotenashi and customer experience
✔ Brand collaboration strategies
✔ Limited edition marketing (Gentei)
✔ OMO (Online Merges with Offline)
✔ AI and technology in retail
✔ Sustainability initiatives in Japanese commerce
Tokyo - Osaka - Kyoto
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3 Hours Walking Tour
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MBA Students, Executives & Innovation Teams
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Tokyo - Osaka - Kyoto · 3 Hours Walking Tour · MBA Students, Executives & Innovation Teams ·
WHY THIS EXPERIENCE?
Japan is one of the world's most fascinating laboratories for innovation, customer experience and retail excellence. This guided field study helps participants understand how Japanese companies create value, loyalty and differentiation in highly competitive markets.
How much walking is involved?
About 3 hours moderate walking.
Can the program be customized?
Yes.
Can it be combined with workshops or MBA seminars?
Yes.
Can company visits be arranged?
Upon request.