Tokyo Marketing and Retail Tour
Along the way, you’ll explore how local businesses artfully combine traditional Japanese aesthetics with cutting-edge techniques to captivate audiences and create unforgettable brand experiences.
From iconic retail concepts and innovative customer engagement strategies to creative advertising and cultural storytelling, this tour reveals how Tokyo sets the stage for marketing excellence.
Whether you’re a business professional, student, or simply fascinated by Japan’s vibrant culture, this journey offers invaluable lessons and inspiration.
Highlights of the Tour:
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Start in Harajuku, the epicenter of youth culture and trendsetting retail.
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Discover unique marketing strategies employed by global brands and local innovators.
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Explore Shibuya’s iconic shopping districts and witness the seamless fusion of technology, tradition, and storytelling in marketing.
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Gain insights from a local expert on how Japanese values influence marketing and business success.
Join us for an unforgettable exploration of Tokyo’s marketing landscape and unlock the secrets behind its global reputation for innovation.
A Cultural Insight
Duration: 4 Hours
Location: Kyoto
Objective: Get a brief yet impactful introduction to Japanese management principles through the lens of traditional Zen practices and modern business insights.
Agenda
1. Welcome and Introduction (30 mins)
Overview of the seminar objectives
Brief introduction to Japanese business culture
2. Temple Visit and Zazen Experience (1 hour)
Guided tour of a traditional Japanese temple
Participatory Zazen meditation session
Explanation of Zen principles by the temple priest
3. Lecture: Bridging Zen and Business (1 hour)
How Zen principles influence Japanese management styles
Key similarities between Zen practices and Japanese business practices
4. Interactive Discussion and Q&A (30 mins)
Open forum for questions and reflections
Exploring how Zen can be applied to Western management practices
Tokyo Walking Tour
Our Tokyo Marketing Tour is designed to immerse you in the essence of Japan’s unique approach to business and branding.
